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A trusted adviser and Leadership Coach for  CEOs and top teams

Listening, questioning, reflecting, supporting, challenging, emboldening, stretching, affirming

By Pete Ashby.  3 mins 14 seconds

Until March 2020 Pete was  Leadership Director of St George's House, Windsor Castle and founding Director of the Society of Leadership Fellows, comprising 250 top leaders in one of the largest leadership development communities in the UK. 

Pete has regularly facilitated Strategic Awaydays and team-building events for Boards and Executive teams for more than 30 years.  He has coached top leaders for the past 15 years.

By Sarah Walker-Smith, Chief Executive of AMPA, the UK's leading group of legal and professional services companies, and of national law firm Shakespeare Martineau. CBI West Midlands Council, national thought leader across many areas of public life. 2 mins

By Mark d'Inverno, former University Pro Vice-Chancellor and Head of School at Goldsmiths, University of London. Currently Professor of Computer Science and thought leader on Artificial Intelligence, Creativity and the Arts.  3 minutes

Andrew Powell.jpeg

Andrew Powell, Founder and owner of the Dot Joiner Partnership. Innovator, disruptive thinker, global networker. Entrepreneur of the year 2021,
Ex-Armed Forces in Business Awards 

"Sometimes, in the dark moments, when the imposter syndrome strikes ..."

"Pete Ashby is a real human being, a real listener, a real thought provoker, a real challenger and an honest man.


He creates a very safe space that enables you as a leader to genuinely offload and bounce around your thinking, challenges and opportunities, such that the precious gift of leadership doesn’t have to feel such a lonely journey.


Sometimes, in the dark moments, when the imposter syndrome strikes, you need someone to bring you back to your best self, to remind you of how you got the job and to keep you honest about how you are navigating it.


Pete is that man."

"Part of my career journey for many years to come ..."

"I have worked with Pete in various guises for over three years and would highly recommend him as a coach to any leader. He has been instrumental in supporting me when I needed it, but more importantly pushing me when required into the areas of discomfort that always lead to growth and positive change. Being challenged within this trusted relationship has made me a far better leader as a result. 


Pete’s ability to quickly understand the situation in which people are operating and bring warmth, compassion and a huge amount of wisdom into the conversation is rare.  Combine that with killer instincts able to hone in on areas that need to be unpicked in a safe space is quite extraordinary and the reason why Pete will remain part of my career journey for many years to come."

CEO of Sapphire, trusted security partner.  With 20 years experience in the cyber security industry and widely recognised as one of the most influential women leaders in the UK IT channel. Non-Exec Director & podcaster.

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